Super Hero: Marvel Super Hero Toys

Monday 4 February 2013

Marvel Super Hero Toys

Marvel Toys (formerly Toy Biz and Charan Toys) is the toy division of Marvel Entertainment, a subsidiary of The Walt Disney Company.

ToyBiz originated in Montreal, Quebec as Charan Industries's American brand. Reincorporated in 1988, ToyBiz became an American firm. Toy Biz became a major producer of Marvel character toys and partially owned by Ronald O. Perelman's Marvel Entertainment Group in 1993.

Marvel Toys has not totally stopped making comic book based toys. In August 2007, Toy Biz (now called Marvel Toys) released toys based on non-Marvel and non-DC comic book characters. This toy line, called Legendary Comic Book Heroes, had been slated to feature three series in addition to a two-pack line, which will use the same format as Marvel Legends. The first two series as well as the first two-pack series had a staggered release throughout the month of August 2007. At Toy Fair 2008, It was confirmed that Legendary Comic Book Heroes will not be continuing, and that the third series has been canceled.